# Parimal Vyas **Product Experience Designer | Enterprise SaaS & Cloud Platforms** Product Experience Designer and hands-on designer with 11+ years of experience across enterprise software, cloud infrastructure, healthcare, and accessibility. I lead a six-person design team and stay involved in product strategy, research, measurement, and design. [parimal.design@gmail.com](mailto:parimal.design@gmail.com) # Experience ## HashiCorp → IBM ### Manager, Product Experience — IBM **January 2025–present** - Led a six-person product design team through the HashiCorp-to-IBM acquisition and integration. The team recorded no voluntary or involuntary departures during that period; the reasons people stayed are not recorded. - Worked directly on platform strategy across HCP and adjacent cloud experiences, comparing existing product models, identifying inconsistencies, and proposing a single platform-experience direction. - Stepped into complex product work alongside IC designers to frame problems, work through interaction and system-level decisions, and unblock teams on stalled work. - Built a team-editable working agreement, restarted core ceremonies, and created an engineering, product, and design (EPD) retrospective path that carried recurring issues to leadership. - Built the evidence case for a new research function. Leadership funded the function and hired a research manager and three researchers. - Established a hypothesis-led measurement practice across HashiCorp Cloud Platform (HCP) so product decisions were backed by research and success metrics. - Helped shape an HCP usability sweep and the workflow around a Figma QA agent used by more than 100 designers across the HashiCorp business unit. - Unified the design process and repository, increasing measured team velocity by 20%. - Hired one product designer to the team and set growth plans and performance-review processes for all six direct reports. ### Senior Product Designer — HashiCorp **April 2024–January 2025** - Led identity and access management (IAM) and role-based access control integration across HashiCorp Cloud Platform for the company’s top 4,000 enterprise customers. The work improved enterprise-cohort retention by 15% and accelerated role-based access control adoption across HCP products. - Audited design patterns across four HCP products, standardizing shared design-system components and adding HCP-specific ones where none existed. - Documented research practices across the design organization so teams could take a more consistent approach to planning, conducting, and sharing research. Related work: [Design Management Through Change](https://parimal.xyz/work/design-management). ## VMware ### Senior Product Designer — VMware **June 2020–April 2024** - Led product design for Data Solutions on Cloud Director, unifying fragmented data-service workflows inside one multi-tenant experience. - Designed one creation flow with templates and an optional YAML path for experienced users, alongside centralized monitoring and recovery. - The product reached 70% weekly adoption, and 85% of surveyed users said it met their expectations. - Led three cross-product initiatives and six feature upgrades that supported customer retention and 25% year-over-year growth in the first quarter of fiscal year 2024. - Created a Clarity product and feature onboarding library that reduced design hours for 250 designers. - Led two workshops with 15 cloud providers to improve information architecture and virtual-machine creation. Related work: [Data Solutions on Cloud Director](https://parimal.xyz/work/datasolutions). ## Roche ### UX/UI Designer — Roche **May 2019–December 2019** - Owned the Accu-Chek subscriptions and checkout redesign as the engagement’s solo designer, working within Magento, Salesforce Commerce Cloud, legal, and technical constraints. - The redesigned experience contributed to a 40% increase in sales. - In round-two usability testing, 8 of 10 participants completed the revised subscriptions task using the new predictive test-strip guidance. Related work: [The Accu-Chek eCommerce Experience](https://parimal.xyz/work/accu-chek-ecommerce). ## Indiana University ### Graduate Research Assistant — Indiana University **August 2018–May 2020** - Led five designers within the broader eight-person research team. Contributed to a 20-participant study of entirely auditory keyboards for blind users. - Led research and experience design for subsequent Keyflow layouts from August 2019. - The research received a Google Faculty Research Award and National Science Foundation support. The work was published at ASSETS 2019. Related work: [Screenless Typing](https://parimal.xyz/work/screenless-typing). ## Pramati Technologies ### Interaction Designer — Pramati Technologies **February 2017–July 2018** - Contributed to the manager-first redesign of IMIcampaign, including its information architecture, performance visualization, campaign canvas, and scheduling model. - The team reported 50% faster product navigation, at least 30% faster targeted-campaign creation, and 45% less handoff time. Related work: [Campaign Management System](https://parimal.xyz/work/campaign-management-system). ## Infosys ### UX/UI Designer Analyst — Infosys **August 2014–January 2017** - Designed and prototyped proof-of-concept work across finance, sports, and taxation projects in the Bengaluru Digital Design Studio. # Skills ### Leadership People management, hiring, coaching, career development, performance management, design operations, cross-functional leadership, research strategy. ### Product design Enterprise SaaS, cloud infrastructure, platform design, multi-tenant systems, IAM and RBAC, information architecture, interaction design, prototyping, service design, design systems. ### Strategy and research Product strategy, product discovery, systems thinking, research planning, user interviews, research synthesis, usability testing, journey mapping, heuristic evaluation. ### Measurement and accessibility Hypothesis-led measurement, product success metrics, data-informed design, accessibility. ### AI-assisted design Figma QA automation, rapid prototyping, design critique, research synthesis. ### Tools Figma, FigJam, Miro, Jira, Confluence, UserZoom, UserTesting, IBM Bob. # Education - Master of Science, Human-Computer Interaction — Indiana University, Indianapolis - B.Tech, Information Technology # Publication - [Typing Slowly but Screen-Free: Exploring Navigation over Entirely Auditory Keyboards](https://dl.acm.org/citation.cfm?id=3353789), ASSETS 2019.